With just less than 6 months left ahead of the Loksabha polls. The campaigns for the big bang election time as already started. The ruling party Bharatiya Janta Party (BJP) have come up with an interesting concept which is related to the #10yearchallenge . BJP has come up with the #5yearchallenge. In this challenge, the party’s official page on the social media and individual party leaders are uploading their good deeds that took place in their span of 5 years of ruling time.
Among the schemes mentioned were the National Mission for Clean Ganga (NMCG), Beti Bachao, the Swachh Bharat Abhiyan and other infrastructure developments. The saffron party in its Twitter campaign also launched an attack on the Congress over the National Herald and Bofors scams among others.
The party used animated congress memes to get more attention. It flashed all the scams and problems in the UPA government.
The party also shared the achievements that they have achieved in the span of their ruling time.
The most evident media reports were also flashed in this 5 year challenge. This flaunted the comparison between the media reports that was then in the UPA government and which is prevailing in the NDA government.