Google will never sell any personal information of its users to third parties, CEO Sundar Pichai has said, amidst growing global concern over the misuse of personal data by some social media giants.
In an opinion piece Tuesday in The New York Times, he also said that privacy cannot be a “luxury good” that is only available to people who can afford to buy premium products and services.
He noted that privacy was personal, which makes it even more vital for companies to give people clear, individual choices around how their data is used.
In the future, Aritificial Intelligence (AI) will provide even more ways to make products more helpful with less data. With increased spending on digital advertising, Google and Facebook have become forces to reckon with as millions of users, especially from emerging markets like India, go online.
But multiple instances of data breaches and user information leaks have brought increased scrutiny on many platforms from regulators and governments across the globe. These companies are now walking a tightrope as they attempt to balance user privacy with increased accountability as governments seek greater disclosures and controls over digital platforms.