Reliance chairman Mukesh Ambani made an announcement in the Vibrant Gujarat that he is looking forward to step into the e-commerce industry. This will change the way of business in the Indian e-commerce world. The plan is to bridge the link between the offline Reliance store to the online Reliance Jio that will be able to connect the huge population of about 12 lakhs jio subscribers.
The number of customer touchpoints is already huge: Jio has 280 million subscribers while Reliance Retail reportedly has over 10,000 points of sale. In addition, the company reportedly plans to use the lakhs of shops that sell Jio connections to fulfil orders in small towns. The Reliance chairman is all set to takeover the online leaders Amazon and Walmart owned Flipkart. In the recent change that the government had made on the functioning of the international e-commerce companies to sell from their parent stack holders. The rules also say that these sellers cannot sell exclusively on the parent platform.
Earlier on Friday, at the Vibrant Gujarat Summit, Ambani had also urged Prime Minister Narendra Modi to take steps against data colonisation, specially by global corporations, stating that Indian data must be owned by Indians. Invoking Mahatma Gandhi’s movement against political colonisation, Ambani said India now needs a new movement against data colonisation.